By CORRESPONDENT

Automotive assembler General Motors East Africa and accredited Chevrolet dealer Pewin Motors have today officially announced a sponsorship deal for the Kenya Open Golf Championships 2016. The deal will see the tournament receive funding to the tune of Ksh 2 million.

The tournament, which is scheduled to take place from 17^th march to 20^th March will have several prizes at stake including a Chevrolet Trailblazer for the first Hole–in– one shot by the contestants.

General Motors East Africa steps in as second time sponsors of the prestigious golf tournament to affirm its commitment in supporting the sport in Kenya, having sponsored more than 10 golf competitions last year.

Speaking during the cheque presentation ceremony at Chevrolet’s Sameer Park showroom, General Motors East Africa Managing Director Rita Kavashe expressed the company’s commitment to the sport in Kenya, the company being one of the largest corporate investors in the sport.

“The Kenya Open Golf tournament is like no other, as it brings together like minded golf enthusiasts and people who want to enjoy playing golf. It is the right place to showcase our Chevrolet range of vehicles and provide an opportunity for our customers to experience and understand the Chevrolet brand.” she said.

The tournament has gained traction in the sporting scene playing host to the best talent Kenya has to offer with the recent upsurge of professional golfers in the country. The current commitment by General Motors EA is expected to further strengthen the sport under their Chevrolet brand.

Commenting on the sponsorship announcement, Pewin Motors Managing Director David Kirigua said: “We are proud to partner once more with the Kenya Open Golf Limited to ensure that this year’s event is a resounding success.”

Speaking at the same event, Kenya Golf Union Chairman, Anthony Muhoro expressed delight at having Pewin Motors as sponsors for the second year. He also stated that the tournament has been made more competitive by the incentive given by Pewin Motors LTD. This year, both amateurs and professional players have an equal chance of winning the car.

“In previous years, only professional golfers could lay claim to the hole in one prize – but the Rules of Golf have since changed and today even amateur golfers can win the Chevrolet car that will be on offer as a hole in one prize,” said Mr. Muhoro.

Dr. Samson Rueben Ndegwa, Director, Kenya Open Golf LTD also retaliated the commitment of Kenya Open Tournament in organizing an event that caters for all. He also stated that the tournament is a great marketing tool for Kenya as a tourist destination.

“Sports plays akey role in attracting tourists to the country and Kenya Open is no exception,” he said.

The 2016 Kenya Open Golf Tournament has seen many other sponsors come on board to promote the sport. The championship is the most significant event in the country’s golf calendar and it presents a great experience to golf players and followers in the country.

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