TUSKER MALT ANNOUNCE SH5M SPONSORSHIP FOR 2014 KENYA OPEN GOLF
FROM (L-R): KBL Managing Director Joe Muganda, Kenya Open Sponsorship Director SR Ndegwa, Katheleen Kihanya- PR Director and Kenya open Assistant Tournament Director Francis Okwara receive a cheque of Sh5m from Tusker Malt today.
By CORRESPONDENT
Tusker Malt Lager will be the official alcoholic beverage for the 2014 Kenya Open Golf Championship. This was revealed today by the KBL Managing Director, Joe Muganda when he announced a Ksh 5 million sponsorship to the golf tourney. “KBL through its Tusker brand has supported the Kenya Open for many years now. Tusker has been associated with the Kenya Open since the late 1980’s, when the event was part of the Safari Tour. From 1998 to 2001, a total of four years, Tusker was the title sponsor of the Kenya Open and again for five years from 2005 to 2009,” he said. “From 2010 to date, Tusker Malt Lager has been the Kenya Open official alcoholic beverage partner, delivering refreshing moments to golfing fans in a way that only the best, most premium Malt Lager can”.
Commenting on the link between Tusker Malt Lager and the Kenya Open, Muganda exuded confidence in the premium quality in both brands. “Golf and Tusker Malt are a natural fit; premium yet accessible; they both speak to class at affordable price points,” he added. “Tusker Malt Lager is brewed to meet the very discerning taste of its consumers. The Kenya Open is Kenya’s and indeed East Africa’s most prestigious golf championship, and we are proud to be associated with it. This year, our sponsorship to the Kenya Open is to the tune of Sh5m.”
Responding to the sponsorship, the Kenya Golf Union Chairman, Francis Okwara thanked KBL for being loyal partners to the championship. “For many decades now, Tusker Malt has continued to not only support the Kenya Open, but it has refreshed the golf fans who come for the four- day event,” he said. “This is a remarkable partnership.”
Muganda added that the partnership with Kenya Open Golf Championship was important for Tusker Malt Lager and KBL. “The Kenya Open is one of Kenya’s top sporting events with a large local, regional and global reach that meets our stringent criterion for sponsorship. This championship fits the Tusker Malt Lager sponsorship strategy of connecting with its consumers at their best fit,” he added. “Our sincere thanks to Kenya Open Golf Limited for continuing to be excellent partners. I wish our Kenyan professionals at the Kenya Open Golf Championship victory!” cheap nike air max 90 online cheap nike air max 90 online